"MY MOTTO IS CHANGING VIEWS"

Edgar Carrasco has over 15 years of experience in Communication Strategy and Marketing, working for large groups, such as: General Electric Mexico, Coca Cola Iberia, Heineken Group, Procter & Gamble EMEA & IBERIA.

He has been part of the strategic and management teams in multinational agencies, such as: McCann World Group, Momentum, MRM//McCANN and Grey Group. Besides he has collaborated in the creation and structuring of agencies in which their services are Strategy, Digital & Innovation, some as Bittia Media, September Worldwide, Good Rebels, Tango and Grow.
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He has worked hand in hand with various clients, like Coca Cola, Campofrío, Central Lechera Asturiana, Loreal, Vichy, Pantene Hair Care and Styling, Dolce Gabbana, Hugo Boss, Lacoste, Rochas, Pringles, CajAstur, Bultaco,  Popular, Telefónica, Bultaco, Santander, Caprabo, Club Vips, Microsoft, Repsol, Jim Beam, Total, Control, Correos, Pikolín, Flex, Skechers, Varma, Heineken.
He has extensive experience in the development of new business strategies. Specialized in processes such as pitch saver with 98% of contests awarded in the last 3 years.
He is currently Head of Strategy at Havas México. He collaborates as a Strategy Consultant for different communication agencies in Madrid, Barcelona and Mexico under the firm of SRTA.
In addition, he is Professor of Strategy at the Miami AdSchool México, Professor of Digital Management at EDIT and Tutor of the Master of Brand Management at the IED.
Ed is passionate about social humanity, psychology, human nature and coaching people. He believes in people’s talent and their capabilities to create great ideas.
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