"MY MOTTO IS CHANGING VIEWS"

Ed Carrasco has over 15 years of experience in Communication Strategy and Marketing, working for large groups, such as: Reckitt Benckiser, General Electric Mexico, Coca Cola Iberia, Procter & Gamble EMEA & IBERIA.

He has a holistic strategic vision: from brand building, communication strategy, digital strategy, activation strategy and content. using Strategic Planning as a fundamental basis for all its developments.


Nowadays, Ed is Head Of Creative Strategy at Havas México. 

He has worked hand in hand with various clients, like Peugeot, Axa, Vanish, Lysol, Airwick, Harpick, Costeña, NBA, Henkel, Coca Cola, Campofrío, Central Lechera Asturiana, Loreal, Vichy, Pantene Hair Care and Styling, Dolce Gabbana, Hugo Boss, Lacoste, Rochas, Pringles, CajAstur, Bultaco.
He has extensive experience in the development of new business strategies. Specialized in processes such as pitch saver with 98% of contests awarded in the last 3 years.

As an entrepreneur, he is Founding Partner of EAEB, The first independent consultancy of talent helping more than 400 agencies in Spain and LATAM, in the selection of talent and in multiple strategic projects in the communication field.

He collaborates as a Strategy Consultant for different communication agencies in Madrid, Barcelona and Mexico under the firm of SRTA.
In addition, he is Professor of Strategy at the Miami AdSchool México, Professor of Digital Management at EDIT and Tutor of the Master of Brand Management at the IED.

Ed is passionate about social humanity, psychology, human nature and coaching people. He believes in people’s talent and their capabilities to create great ideas.
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